16 Abr Muzz, the nation’s largest Muslim relationships app, try troubled in Asia
Asia is home to 172 million Muslims, additionally the earth's next-prominent marketplace for relationship applications. But Indian feminine state Muzz try an adverse fits.
- Asia provides the planet's third-biggest Muslim society, at the rear of Muslim-majority countries Indonesia and Pakistan. Muzz wants to faucet this market.
- Indian Muslim profiles to your application, regardless if, commonly somewhat sure Muzz 's the safe room they states end up being.
As the Covid-19 lockdowns stimulated the brand new interest in relationships programs throughout the world, for the Asia, they started the door for Muzz. A wedding-centered dating app getting Muslim teens, Muzz keeps more than 8 billion players out of over 190 places. It provides battled to replicate their all over the world profits in the Asia, the home of brand new earth's 3rd-biggest Muslim society.
For the 2019 and you will 2020, Muzz watched highest 12 months-on-season development in app down load rates inside the Asia versus the internationally abilities, based on application statistics program . Into the 2019, the Google Play and you can App Store downloads enhanced by the 139% year-on-12 months for the Asia, and in 2020, they rose from the nearly 190%. Although app's growth appears to be reducing in the last 2 years. Muzz's master marketing manager, Sim Ahmed, denied so you can touch upon the quantity. “Muzz's number-large year to own progress try 2021, having a modest ,” he informed Remainder of World. “Taking a look at the 2023 trend inside Asia, Muzz have to have an alternate listing seasons whenever we extrapolate one away.” Ahmed don't display one studies to help with their statement.
Bad consumer experience and you will a lack of over security is one of the main aspects of the brand new app's sinking popularity for the Asia, Muzz profiles and you can cybersecurity positives advised Rest of Industry.
“It's really no different than Tinder and/or other individuals.