15 Abr Growth Marketing Case Study #5: New Relic
The development of a simple and intuitive interface that allows teams to be created seamlessly and communicate immediately helped more people hit the ground running.
From their start in 2008 until now, they've managed to gain 15,400 clients (as of 2020) and monitor over 1 million websites and 1 billion (with a b) apps.
Solve a Problem: The basic rule of entrepreneurship is to solve a need, and New Relic knew that they would have to create something great for a ent community.
Early traction can almost all be traced by the quality of their product and its usefulness, making their focus on providing an excellent tool worthwhile.
Create Salespeople: Early marketing efforts were heavily focused on not only selling to large development firms but specifically Ruby on Rails programmers.
This approach was different in the sense that New Relic went after people instead of agencies, leading to popularity among those who would actually use their product.